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Marketing tips, trends and insights from leading digital marketing industry experts.

4 Types of PR Content to Help You Reach Your Business Goals
April 17, 2025
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Alyssa Patzius, VP of Sales • Intero Digital • March 26, 2025 4 Types of PR Content Press mentions: Build credibility through mentions by journalists

Understanding Points of Parity and Points of Differentiation in Marketing
April 17, 2025
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Alyssa Patzius, VP of Sales • Intero Digital • March 31, 2025 Customers aren’t just overwhelmed — they’re drowning in options. And in the

B2B vs. B2C vs. B2P: The Gap Is Closing
April 17, 2025
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Key Points B2B vs. B2C: Traditionally, B2B focuses on logic and long decision-making, while B2C targets emotions and quick decisions. The emergence of B2P: Business